Buyer's Mindset
Consultancy
Understanding a buyer's mindset is the key to
SucCess
ABOUT buyer's mindset
Outsource Service
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Buyer's Mindset works closely with food and beverage startups by offering a cost efficient and quicker way of entering or expanding in the UK retail market. We provide you with professional bespoke support straight from a buyer's perspective. Getting in the mind of how a buyer is trained to negotiate, will assure you get the best deal for your business. We offer tailor-made support every step of the journey to maximise this to your advantage.
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Connect
Provide up to date contact details for buyers, buying managers, category managers and directors within some of the major UK retailers.
Testimonials
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“Camilla has an in depth knowledge of the way in which multiple retailers operate and the process that is taken to launch new products in store. Her commercial background in multiple retail allows her to understand the KPI’s that need to be achieved in order to unlock opportunities and the key gate keepers within the process. Finally she still has an active network of key contacts within this arena that will give her a competitive advantage in supporting your business venture.”
Mark, Princes
"Camilla has a great knowledge of multiple categories and is always keen to work with innovative products, formats and new brands in order to drive growth. Camilla's experience would be invaluable to any start up. She was a fantastic buyer to work with."
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Ben, Heinz
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"I worked closely with Camilla whilst she was on the trading team at Sainsbury's. Camilla has a wealth of experience in working with suppliers to launch new products. In my opinion she is well placed to assist both new and major brands alike in gaining range and distribution into UK major retailers"
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Simon, Premier Foods
How Buyer'S Mindset
WORKs
Working with suppliers to grow with their existing retail accounts
One to one or group sessions understanding life as a buyer, and how to maximise the buyer/ supplier relationship
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Sessions identifying existing issues and supporting and advising change to grow your business
Help form new relationships with buyers and gain listings
Carry out store visits to understand the pricing and product hierarchy of the category we are pitching into
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Help develop NPD (new product development) concepts and packaging if required
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Provide pricing, margin and marketing support to develop the sales pitch
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Assist pitching your product on email, over the phone and face to face
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​Assist with all-important negotiations to optimise distribution and case cost to get the best possible commercial deal for you
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Ensure you are able to professionally service the accounts we achieve. Teaching you some basic retail buyer ‘lingo’ to ensure a smooth relationship between you both
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Analysing your data for future range reviews, and creating Joint Business Plans (JBPs) driving maximum return for your business
Previous experience working with:
